Innovative solutions to
Increase profits
Reduce expenses
Sell more lessons
Independent schools
Replace or supplement your school with one or more independent schools
Many schools are not big enough to meet demand especially during busy periods, so there is a large opportunity for more revenue
Independent schools are sales partners that that provide many additional benefits
Create large revenue early in the season with greater preseason lift and rental sales
Generate more ancillary revenue from food, beverage, and retail revenue
Generate more resort promotion and in some cases provide transportation
Competition creates a wider product mix of programs and it is better to have several possible Conversion Cup winners than a single inhouse program
Eliminate the need to hire, train, schedule, rebook, evaluate, pay, or provide insurance and uniforms for a large staff
Independent schools exist in Europe, online, indoors, and in a few places in the US
Provide more lessons, especially during busy periods to increase growth and safety
Book by instructor
Customers spend a lot of money on lessons and they love to choose their instructor rather than just a lesson time
Booking individual instructors online for private lessons builds relationships and return business
Create better guest experiences
Increase the purchase of more lessons and packages
Proven to increase revenue up to 3X, it is lower volume but higher margin than group lessons and follows the growing demand for private instruction in sports.
Eliminate the work of scheduling instructors and there are often not that many choices or differences between the instructors
Guests search by date, time, type, level, age or other variables, and see only available instructors qualified to teach that lesson
Instructor photos and bios are displayed
Instructors are listed in the order of your internal rating and display customer ratings
Customers usually like their choices so there are few complaints
Generate more preseason revenue when guests book early to get their favorite instructors
Reduce instructor turnover by enabling them to earn more income with more repeat business and clients they work hard to provide a great experience
Software to book by instructor
New training
Instructors have a direct impact on the guests experience, but some resorts provide little if any training
Instructors teach an average of three years, most are part time seasonal employees. Our training creates quality instructors in this shorter period
We provide training for all instructors especially the more than 134,000 who are not members of PSIA. About 20 percent of instructors PSIA members
Training for a profession is expensive for your instructors or you expenses are reimburse, our program is free
Our video based microlearning it is especially good for Gen Z instructors to increase engagement and retention following the trend in corporate training
We increasing conversions with first time lessons which new instructors usually teach and are the highest percentage of lessons taught
Improved your outcomes especially in one and two hour lessons that many resorts teach verse half and full day lessons.
Our quality assurance program evaluates what instructors teach in actual lessons with real customers to provide more ongoing learning and assessment. It is beyond brief simulated teaching with other instructors
There is a new level of focus on safety
The program has simple, clear, and consistent goals that have been tested and refined for more than 20 years with digital coaching software at resorts with a large number of first time lessons
Movement analysis software and automated video capture is available for immediate analysis on the hill and for online reviews after lessons
Lesson Demand
We are passionate about producing great lessons that increase growth, especially for first time and lower level skiers where there is the greatest demand for lessons
81 percent of people who try skiing do not become skiers, we provide a different approach for more success
We create new expectations for the large number of people who think skiing is a fun activity like tubing that will be easy to do without preparation, but then think skiing is not for them because it takes time and practice
Of the 19 percent of first timers who become skiers, 73 percent ski less than six times a season. It is hard to improve at anything practicing less than 6 times a year so we created our "Before Skiing" program
Only 7 percent of all skier visits involve instruction. We help skiers understand the benefits of instruction
It is hard for skiers to know how well they ski or what they could improve so we use visual comparisons
Traditional instruction is created by high level instructors to develop skills for enthusiasts like carving. This can be hard for skiers with recreational goals, less fitness, ability, and time to ski
Golf resorts offer unique lesson programs that provide a competitive advantage and options for resorts. Ski resorts offered these options in the past and our innovative training program is helping to create that marketplace again in skiing